The “Unboxing Experience” of Power Lithium Batteries: The Invisible Competitive Edge in Jueneng New Energy’s Design Deliveries

time:2026-08-04
In the power battery industry, technical parameters are often the main battlefields of competition-energy density, cycle life and fast charging rate, which determine the hard strength of products. However, new energy sources found that when the technological gap gradually narrowed, a "last kilometer" experience battery pack from factories to customers is becoming a new dimension of differentiated competition. This is not a simple "good packaging", but an awakening of "user thinking" of industrial products.

I. Neglected "first impression": why is delivery experience important?

Power battery PACK, as an industrial intermediate product, "delivery" in traditional cognition means hoisting and boarding, power-on debugging, and extensive process and function orientation. However, as customers of energy storage power stations and vehicle factories have increasingly stringent requirements for efficiency, the time cost, Operation convenience and information transparency in the delivery process directly affect the project progress and cooperation experience.
"We have done customer research and found that 30% of the on-site installation problems are caused by improper delivery design. "Share with the person in charge of the customer experience of energy gathering new energy," for example, the forklift cannot be put in place due to unreasonable lifting point position, for example, the cable identification is not clear and the wiring is reworked incorrectly, for example, the lack of installation guidelines leads to repeated confirmation by on-site engineers. These problems are not fatal but consume Trust. "
energy gathering New Energy decided to bring "out-of-the-box experience" into the core dimension of product design, allowing batteriesThe package delivers professional, reliable and easy-to-use brand signals as soon as it arrives at the customer site.

II. Packaging design: from "protection in place" to "out of the box"

the battery pack packaging of energy-gathering new energy has evolved from "wooden box + foam" to "system-level protection.
Structural protection is the underlying logic. According to different scenarios such as sea transportation, land transportation and hoisting, the modular packaging scheme is developed for energy gathering new energy. In the sea transportation scenario, the triple moisture-proof structure of vacuum aluminum foil bag + desiccant + fumigated wooden box is adopted to cope with the sea high humidity and high salt environment; In the land transportation scenario, the recyclable steel frame + EPP buffer lining is adopted, give consideration to protection strength and environmental protection demands. The package passes the ISTA 3E Transport Test simulation to ensure that the battery pack is intact under extreme conditions such as drop, vibration, stacking, etc.
Ergonomics it is an upgrade consideration. The position of the lifting point has undergone mechanical simulation and field verification to ensure that the standard fork arm/hook of the forklift or crane can be operated directly without additional adaptation. Forklift slots are reserved at the bottom of the box, and the depth and width of the slots match the specifications of mainstream forklift trucks to avoid the embarrassment of "unable to insert" or "unstable shaking. Weight identification, center of gravity identification and anti-tilting identification are made of fluorescent materials, which are still clearly visible in dim warehouses or night operations.
out-of-the-box details more attentive. The package uses a layered design-the upper layer is placed with the installation kit, cable list, Quick Start Guide and certificate, and the lower layer is battery pack body. All accessories are independently packaged and labeled, and customers can use them as needed without searching.

III. Information delivery: from "paper documents" to "digital twins"

the paper certificate and test report attached to traditional delivery have been upgraded to "digital delivery package" in the system of gathering energy and new energy ".
Each battery pack has a unique QR code. After scanning, you can enter the Customer portal of energy gathering new energy. You can view the complete original factory test data (voltage curve, temperature curve, internal resistance distribution), 3D exploded view installation diagram, BMS communication protocol Configuration Guide, and 7 × 24 hours online technical support portal.
"In the past, after receiving battery pack, customers need to call to ask, 'how to connect this line', 'How to set that parameter'. "Customer Support engineers said," now 90% of common problems can be solved by customers through digital delivery packages. With the remaining 10% of complex problems, our remote diagnosis system can be connected within 15 minutes to view the running status of battery pack in real time. "
A more forward-looking exploration is AR auxiliary installation. In cooperation with AR technology company, Juneng New Energy has developed augmented reality guidelines for battery pack installation. Customer Engineers wear AR glasses, and the cable insertion sequence, torque value requirements and real-time detection feedback are displayed in the field of view, which improves the installation efficiency by 40% and reduces human error by 60%.

4. Closed-loop service: delivery is not the end, but the starting point of the relationship

energy gathering new energy extends the delivery design to the "post-delivery" service experience.
Predictive maintenance reminder based on cloud data analysis, key nodes (such as after the first 100 cycles and before the first battery pack) will automatically push maintenance suggestions on the rains came, from "post-fault maintenance" to "pre-Fault Prevention".
Spare parts front warehouse the layout is in the customer concentration area, and common spare parts (such as Fuse, relay and sampling harness) can be reached within 24 hours, minimizing the loss of unexpected shutdown.
Annual health report it is like the "physical examination report of battery pack"Report ", summarize the annual Operation Data, attenuation trend analysis and optimization suggestions, and become the reference basis for customers' annual operation and maintenance decisions.
In power Battery in the industry, "unpacking experience" may be a slightly unfamiliar concept. However, juanneng New Energy believes that when the trend of technology homogenization intensifies, customers choose not only product parameters, but also service experience throughout the life cycle. From the physical design of packaging protection to the Information Architecture of digital delivery to the continuous service after delivery, every link is the accumulation of brand trust.